How We Work Together
You’re not here because you lack ideas, experience, or capability.
You’re here because at a certain point, clarity matters more than momentum.
This page exists to help you see what kind of moment you’re in – and what kind of support fits best.
Not as a system you have to follow, but as a few clear pathways that reflect how experienced expertise becomes visible, trusted and applied in a new context.
Start where you are
Most people don’t need “more information.” They need the right order.
The work below is designed to support three distinct moments:
- Strategic Orientation – when experience needs structure before direction
- Positioning – when clarity exists and now needs clean expression
- Implementation – when decisions are settled and it’s time to build
You may move through these in sequence. You may enter at any point.
The goal is not speed – it’s resonance – coherence.
Pathway 1: Strategic Orientation
When clarity needs to be make visible
Strategic Orientation is for the moment when your expertise is intact – but the container that once gave it context has changed.
This isn’t a branding moment. It’s a structure moment.
This helps you slow down long enough for lived experience to settle into a new shape – so you can make decisions without forcing premature direction.
This is likely for you if:
- You’re transitioning from corporate to independent work (or considering it)
- You feel pressure to “explain what you do” before it’s fully clear
- You have many options – and none feel clean to commit to yet
- You want a calm, strategic container before you decide what to build
Pathway 2: LinkedIn Positioning
When clarity is ready to be expressed
For some people, clarity already exists – but hasn’t yet been translated into language others can easily understand.
This is often where questions about LinkedIn presence, messaging, or articulation begin to surface.
Explore LinkedIn Strategy Support
This work focuses on making your expertise visible and coherent – without simplifying it or turning it into performance.
This kind of support typically follows Strategic Orientation, once your thinking has settled into a shape that’s ready to be expressed.
Pathway 3: Implementation
When clarity is ready to take shape
Implementation is for when decisions are settled – and you’re ready to build what supports them.
This is where strategy becomes structure: systems, setup and execution that matches your goals and capacity.
The intent here is not complexity. It’s reliability: a clean, sustainable build that supports your work without creating new noise.
This is likely for you if:
- You know what you’re offering and who it’s for
- Your positioning is already clear and articulated
- You want implementation that’s strategic, not just technical
Explore Implementation Support
What if you’re not sure where you fit?
That’s perfectly fine – and it doesn’t mean you’re behind.
Most confusion is not a confidence problem. It’s a structure problem.
If you’re deciding between pathways, here’s a simple guide:
- If your thinking feels uncontained → start with Strategic Orientation
- If your thinking is clear but not landing → start with LinkedIn Positioning
- If your decisions are made and you need build support → start with Implementation
Proof, perspective and recent work
If you’d like to see how this thinking translates into real outcomes, here are a few places to explore:
- Blog – articles on transition, clarity, and strategic decision-making
- Press – podcasts, conversations, and publications (now organized by type for easier browsing)
As one client shared after their LinkedIn revision:
“Cheryl pointed out how my business was the perfect culmination of all the pieces of my life experience… She helped me see and then articulate the broader picture. I can now communicate concisely to those I seek to help.”
– Deb Porter, CEO Founder
HOLD – Hearing Out Life’s Drama, Reno NV USA
A calm next step
If something on this page resonates, you’re welcome to explore the pathway that fits your current moment.
No urgency – just a clear place to begin.
If you’d prefer to have a conversation – Let’s chat
Meet Cheryl for a conversation over coffee
Cheryl Scoffield
Strategic Orientation & Online Business Implementation
Certified Kajabi Specialist
I work with experienced professionals 50+ at distinct moments of transition –
from Strategic Orientation, to LinkedIn Positioning, to Implementation –
depending on where clarity already exists.
My work focuses on helping experienced expertise take shape –
so what comes next is grounded, coherent and sustainable.
If something on this page resonates, you’re welcome to explore the pathway that fits your current moment.
There’s no urgency – just a clear place to begin.
Meet Cheryl for a conversation over coffee