Looking for a speaker, podcast guest, or collaborator?

This page brings together examples of how I show up – in conversation, in teaching and in print – so hosts, collaborators and partners can quickly understand my voice, perspective and experience.

Rather than chase shiny objects, everything is organized so you can find what’s relevant, fast.

Explore by format

🎧 Audio & Podcasts
Guest interviews and podcast conversations where I speak about personal brand, business clarity, technology, and sustainable growth.

👉 Audio & Podcasts

🎥 Video Conversations
Recorded conversations, interviews, and collaborative video experiences that show how I think, teach, and engage in real time.

👉 Video Conversations

📰 Articles, Media & Publications
Written features, contributions, and media appearances across articles, publications, and online platforms.

👉 Articles, Media & Publications

These pages offer a clear snapshot of how I show up.

Success is the progressive realization of a worthwhile goal.
Earl Nightingale

Rick Ballard, Client Engagement Executive

Cheryl is a natural Lead Generator.

It is a very different skill to direct sales, so if you sell, Cheryl can be your secret weapon.

You might not understand how she can do it, but you will certainly find selling more enjoyable.

Richard (Rick) Ballard, Client Engagement Executive

InSeed, Oakville, Ontario, Canada

Grace Attard, Business Coach, Owner

Just before I started my business e-Spot™, a spot for extra-ordinary entrepreneurs, Cheryl helped me build a community of entrepreneurs to attend information sessions about my new business.

With her amazing network, her systematic way of following up and her incredible knowledge of automating processes for keeping in touch with new contacts, our information sessions were jam packed and we immediately attracted new clients and members to our business.

Without Cheryl’s help, we would have never had such a strong start to our business.

If you want to grow your business and want to bring more prospects to your network, Cheryl can show you how. We are so grateful for her constant support and continued sharing of what she knows.

Grace Attard, Business Coach/Owner

eSpot™....growing entrepreneurs, growing businesses. Oakville, Ontario Canada

Mike Aoki, President

Cheryl Scoffield shared some excellent ideas for follow up during her recent webinar for CIM (Canadian Institute of Management.)

Her tips on establishing a follow up schedule de-mystified the often complex world of customer relationship management systems and email newsletter services. On behalf of the Canadian Institute of Management, I’d like to thank Cheryl for her excellent advice.

Mike Aoki, President

Reflective Keynotes Inc., Mississauga Ontario Canada

Kristeen Sopeju Edwards, Business Owner

Every time we talk business, I walk away smarter. Yes, I said smarter! I walk away with usable information that will help my business grow.

Cheryl has developed a system that manages and maximizes your sales activities. As in the follow up needed after you meet new prospects for your business and need to turn that stack of business cards on your desk into paying clients.

If you need to know what to do next, Cheryl is the person you need to meet.

Why am I telling you this? Honestly, it’s because I have gained valuable knowledge from Cheryl over the past year and I am excited that she is now offering training sessions where she will share some of her tips and hints.

Kristeen Sopeju Edwards, Business Owner

The WQ Gift Company, Oakville, Ontario Canada

Anna Mishenberg, Copywriter

Cheryl came into our office and blew us away with her expertise in what at the end of the day, really matters most, converting leads and prospects into paying customers.

Her techniques in value proposition and sales funnel creation are as brilliant and fine- tuned as those taught by big names like Jill Konrath. What’s more is that I was delighted by her approach even more.

Make sure that an opportunity with her does not pass you by. Highly recommended, 5 star rating!?

Anna Mishenberg, Copywriter

Syndakit Media Corp., Toronto, Ontario Canada

Andrea Skerry, Relationship Manager

Cheryl’s first meeting with us was nothing short of insightful.

She listened to our wish list and quickly came up with advanced innovative marketing strategies in today’s competitive markets.

She went as far as volunteering time to achieve our goals. Her experience provided us with actionable ideas to generate leads and a sequence of follow up steps.

Andrea Skerry, Relationship Manager

Park Lane Financial Group Ltd., Burlington, Ontario Canada

Erick Nettel, Managing Partner

I met with Cheryl Scoffield, to discuss how our companies might work together and how the professional videos we produce, might be presented to the networking group. I wanted to make sure the approach was the right one, as there is a lot of technical knowledge and value behind our videos. I appreciated Cheryl’s feedback and insight.

Afterwards, what struck me about the meeting, was the process I observed. On the one hand, Cheryl analyzed our product offering, taking into account overhead costs and profit margins and on the other hand she looked at the market and networking groups in which I’m currently participating, analyzed what these groups are interested in, a price point they might consider and offered solutions that bridged the gap and married both the interests of the networking group and our business.

It was quite interesting, because not only did it give me some perspective, but the solutions were presented in a very clear manner with possible options we could pursue.

At the same time, I felt Cheryl was respectful, not only of the needs of the small business owners in the networking group, but also of the professional value of our video work and the craftsmanship behind it. The analysis and respect are what motivated me to consider her suggestions. At the end of the day, in order to follow up, we need to feel motivated that there is something to be offered and something to be gained for our business.

Erick Nettel, Managing Partner

Nettel Media, Burlington, Ontario Canada

Laura Brooker, Founder

Although I am attending other sessions to help with my business start up, they did not provide the practical ‘how to’ advice I needed to move forward.

During my coaching session with Cheryl, I took pages of notes and I am now clear about the next steps I can take to overcome the obstacles and move forward into action.

I left the session feeling positive and motivated!

Laura Brooker, Founder

TASQS Concierge - Your Time Solution, Oakville Ontario Canada

Kathy Mourtos, CEO

I have met a number of sales professionals over the years that wanted to work with me. Some have programs that run into the thousands of dollars. None have walked the talk the way you have.

The process you explained in your Follow-up Training is the reason I registered for your session and invited colleagues to join me.

I have already started implementing the process. Thank you!

Kathy Mourtos, CEO

KM Business Directions, Mississauga Ontario Canada

Hannah McKinnon, VP Operations & Business Development

Frankly, Prospecting Mastery training was brilliant.

I learned a ton and have a list of action points I know I can handle swiftly and which I’m certain will help me grow my business.

Cheryl was very knowledgeable indeed and certainly knows her stuff.

One of my favourite nuggets from the session was “How do you eat an elephant? One bite at a time.” As I’ve been trying to eat the whole darn elephant in one go! That little gem really helped – and it was one of many.

Hannah McKinnon, VP Operations & Business Development

Electrilight Ltd., Oakville, Ontario Canada

David Ayling, Business Owner

Cheryl is a dynamite presenter who has a real passion for others to succeed in their business.

Her enthusiasm permeates her entire presentation and empowers the participants to overcome their challenges, make appropriate changes in their methods to obtain better results.

As many say, the fortune is in the follow up and Cheryl helps everyone to be better in order to do better.

David Ayling, Business Owner

Legal Shield, Toronto Ontario Canada

Camilla Rendal Nielsen, Intellectual Property Consultant

Cheryl is energetic and inspiring.

In her Prospecting Mastery training, Cheryl underscores the importance of following up with prospects and gives valuable input and ready-to-use strategies for overcoming that inherent reluctance to follow up past the first meeting.

She also presents a very useful system for keeping track of your network.

Camilla Rendal Nielsen, European Patent Attorney, Intellectual Property Consultant

ZACCO, Copenhagen, Denmark

Anna Kett, New Business Owner

Thank you so much for your time and attention today during Discover Your Next Step coaching session!

As a new entrepreneur just starting out, it felt so good to relate to someone about all my struggles and you were a fantastic listener!

I feel renewed in my energies and believe that my business idea is actually possible again!

Thanks to you. I have already implemented 2 of the ideas you suggested.

I think that if I continue to surround myself with people like you then anything is possible!

Anna Kett, New Business Owner

Toronto, Ontario Canada

Diana Boudrahem, Business Owner

The valuable information I gained in a few hours at Prospecting Mastery has propelled my business forward and increased my bottom line.

Cheryl has a wealth of knowledge that every business owner should tap into. She says it best – “80 % of sales are won between the 5-12th contact with a prospect.”

I learned how to follow up with potential clients in a professional way that has resulted in positive outcome Thanks Cheryl!”

Diana Boudrahem, Business Owner

Legal Shield Inc., Burlington Ontario

Kathy Swiderski, Brand Strategist

Cheryl has consulted with my company and put me on a path to greater revenues, right from the start.

I would highly recommend Cheryl Scoffield if you are looking for a no-nonsense approach to harnessing your sales potential quickly.

Kathy Swiderski, Brand Strategist

Red Sky Design & Communications, Dundas Ontario Canada

Debra Pickfield, Business Owner

I was so jazzed when Cheryl and I were co-creating possibilities around a new product offering for Think Spot.

Cheryl understands the importance of building value into each step of the business process and is committed to ensuring it is a win/win/win from all perspectives.

Otherwise, why bother?

Debra Pickfield, Business Owner

Think Spot, Burlington Ontario Canada

Kirsten Wells, Director & General Manager

Cheryl is such a breath of fresh air!

It is really refreshing to work with such a super smart professional!

Kirsten Wells, Director & General Manager

Pelmorex Communications Inc., (The Weather Network) Mississauga Ontario Canada

Tamara Ross, Chair, Training & Development

Cheryl’s How to Meet People presentation for Editors Canada had a lot of tips about relationship building I hadn’t heard before.

As a freelance editor who works largely in isolation, I really value networking information that helps me make the most of live events. I know a lot of editors are like me: eager to build my business, but not that comfortable with selling my skills.

Cheryl shared a lot of practical advice for starting and maintaining conversations.

I would recommend it to my colleagues.

Tamara Ross, Editor, Chair, Training & Development

Editors/Réviseurs Canada

Carolyn Moshtagh, Corporate Relations Manager

When looking to start a mastermind group at Mississauga Board of Trade, I turned to Cheryl’s expertise to help me prepare questions to gauge interest and document the progress of the venture.

We had 108 interested businesses!

Based on this positive response, Cheryl developed and led, 2 mastermind groups focused on improving networking and marketing outcomes.

I am once more engaging Cheryl to start mastermind groups for Axxyr.com and I am sure we will have similar positive results.

Carolyn Moshtagh, Corporate Relations Manager

MBOT Mississauga Board Of Trade, Mississauga, Ontario

Susan Brooks, Business Owner

Your info is Amazing!

Folks everywhere should know about what you do, and how you do it!

I have forwarded this to two contacts already! And talked to countless others about you!

Susan Brooks, Business Owner

Nerds On Site, Hamilton, Ontario Canada

Peter Chernets, Asthma Ambassador

Conversations With Expert Entrepreneurs (podcast). Another half hour well spent!

I highly recommend Cheryl Scoffield’s Business Training, Mentoring and Mastermind Courses.

Great Value!

Peter Chernets, Asthma Ambassador

Mr Petersons Home Comfort, Hamilton Ontario Canada

Kerry Hills, Social Media Manager

As a beginner and new to the blogging world Cheryl was able to break the process into easy to understand segments and walk us through it step by step ensuring we all understood, before we moved on.

Her one on one attention to each individual needs & questions was above and beyond what I was expecting of a group presentation.

Kerry Hills, Social Media Manager

Mix It Up Media, Oakville Ontario Canada

Steven Hartley, Managing Partner

I recently had the pleasure of attending Cheryl’s Prospecting Mastery workshops. I was immediately interested when I learned of the workshop because the description perfectly described my situation: a stack of business cards that I had collected that I wasn’t fully sure what to do with.

Cheryl’s workshop delivered on it’s promise: she described a thorough and systematic approach to following up with prospects to create familiarity, trust and credibility.

I would highly recommend the workshop to anyone interested in maximizing the potential of leads that they collect.

Service Category: Business Consultant Top Qualities: Great Results, Expert, High Integrity

Steven Hartley, Managing Partner

Fering Communications, Brampton Ontario Canada

Eric Gilboord, Founder and CEO

Cheryl did a terrific job capturing my expertise to develop the 1st conversation prospecting script and developing the follow up process that grew out of our working together.

I have had truly remarkable success connecting with prospects and potential partners through her expertise, tenacity and ongoing efforts.

I would recommend her services to anyone.

When I think about how much more I could have accomplished over the years with her help, I’m speechless. Seriously thank you.

Eric Gilboord, Founder and CEO

WarrenBDC Business Development Center, Mississauga Ontario Canada

Amandeep Sangha, VP Business Development

You could spend hours reading up on blogging and still be left with questions, or you could elect to attend a blogging workshop, hosted by Cheryl.

The second option, which is a very interactive session will give you the confidence and knowledge to get on with blogging in much quicker and efficient way.

That’s what ‘kick starting’ is all about.

Amandeep Sangha, VP Business Development

Beacon Financial Solutions Inc. Toronto Ontario Canada

Boris Mahovac, Internet Marketing How To Coach,

Cheryl is the Follow Up Queen. Trust her to teach you how to make the most out of your cold, warm and any other leads you may have.

If you implement the systems she teaches you will turn many of those leads into sales.

Boris Mahovac, Internet Marketing How To Coach,

Nalumi Better Business Networking Inc. Oakville Ontario Canada

Charles McFarland, Business Coach

Cheryl delivered an excellent workshop on 3 Steps to Turn Networking Business Cards into Leads and Sales – with practical highly applicable content for immediate action!

She is organized, thorough, generous and clearly a master of the sales cycle in Lead Nurturing and Lifecycle Marketing.

Charles McFarland, Business Coach

Focal Point Business Performance Coach, Toronto Ontario Canada

Faith Seekings, President

Rapport Communications

I’ve hired Cheryl before but recently asked Cheryl to help me take a marketing tactic I did for a client to a new level by managing the follow-up process.

She was professional, confident and incredibly well organized. Together we developed a script and organized things to cover all possible scenarios.

It was so successful the client asked us to stop!

Faith Seekings, President

Rapport Communication & Design, Toronto Ontario Canada

Gail Campbell-Fullarton, Financial Advisor

I heard Cheryl’s presentation Follow up Secrets during which she spoke about how to follow up after first meeting a new prospect and the importance of having a system.

Cheryl is a wealth of knowledge on this topic and I gained so many practical tips I decided on the spot to invite her to speak with my group Pink Portfolio.

Gail Campbell-Fullarton, Financial Advisor

Investors Group, Toronto Ontario Canada

Jeremy Shipp, Investment Advisor, Managing Partner

I hired Cheryl to follow up on warm leads.

She was excellent, getting up and running quickly with my system and applications. I also appreciated her concise communication with me.

She made the process of hiring a virtual assistant painless and was always open to feedback and willing to make special arrangement for me and my prospects.

Jeremy Shipp, Investment Advisor, Managing Partner

O'Dell, Winkfield, Roseman & Shipp, Richmond, Virginia , USA

Patrick Bermingham, CEO

As the busy CEO of a large company I didn’t have time to spend on my Linkedin profile and a colleague referred me to Cheryl.

Just had a look at my new profile – Well Done! It’s now at All Star Status and the views jumped 30%.

I’ll certainly be using her services again.

Patrick Bermingham, CEO

Bermingham Foundation Solutions, Hamilton, Ontario Canada

Craig Robins, President

Cheryl is an outstanding resource for anyone that needs business development or project management support.

She has a knack connecting with senior level managers and knowing how to navigate tricky situations.

She’s a pro when it comes to follow up and getting things done.

Highly recommended

Craig Robins, President

Robins Consulting, Construction Hunters Keller, Texas USA

Shila Desai, Business Owner

My Discover Your Next Step Strategy Session was the most productive half hour I’ve spent.

Cheryl gave me multiple ideas to follow through, from engaging a larger customer base through social media channels to developing a corporate travel incentive/team building marketing strategy.

I run a themed travel company that has grown fast and organically.
Cheryl’s insight was focused and incisive in how to reclaim the direction of that growth.

I have homework! I’ll be back. Thank you Cheryl!

Shila Desai, Business Owner

E.Y.H.O. Tours (Eat Your Heart Out Tours), Toronto Ontario Canada

Bernice Schnick, Master of Business Engagement

As a New Business Development professional, I absolutely understand the importance of follow up. This is why I choose to attend Cheryl’s workshop where we ventured into the WORLD OF TECHNOLOGY used to manage the follow up process.

Cheryl was professional and above all her patience and expertise made this a less intimidating experience for me.

I look forward to attending more of your workshops.

Bernice Schnick, Master of Business Engagement

Your Business Wings, Mississauga, Ontario Canada

Maima Jones, Web Copywriter

Thanks so much for the session with me this morning!

With my first launch coming up…I asked you for your feedback and you not only gave me advice, but also business growth strategies I can continue to implement even after my launch.

It’s great to have someone like you as a resource. I am grateful!

Maima Jones, Web Copywriter

Cash Flow Coach, Schwenksville, Pennsylvania USA

Stephen Whittaker, Manager, Consulting Procurement

I attended Cheryl’s Prospecting Mastery course. As an owner of a consulting start-up I found the topic both relevant and timely.

In my world, prospecting can consume the vast majority of my day; time I’d much rather use doing productive, revenue-generating work.

Cheryl showed me how I can take the first steps towards freeing myself from the old ways of generating leads and position my business for growth.

Cheryl knows her stuff and is quite obviously passionate about the subject.

Highly recommended!

Stephen Whittaker, Manager, Consulting Procurement

BSO Canada, Hamilotn Ontario Canada

Elki Camacho, Consultant

It was great working with Cheryl. Her inclination towards inclusivity makes her a warm and welcoming presence to be around, both virtually and IRL.

She has a great nose for leads, extensive knowledge around Hubspot (a CRM database) and is very quick to learn new things.

Her experience, knowledge and work ethic make her a great asset to any team.

Elki Camacho, Consultant

Elki Consulting Group LLC, New York, NY USA

Mickey Tortorelli, CEO Founder

I highly recommend Cheryl for her expertise in sales development.

Cheryl, was instrumental in building our leads database and developing effective email marketing campaigns as well as managing our first participation in exhibiting at a high profile USA conference for our industry.

Thank you Cheryl!

Mickey Tortorelli, CEO Founder

BeauteSchool Inc., Mississauga, Ontario Canada

Catherine Sternberg CEO Founder

The overwhelm with technology has been stopping me from launching online for months.

Cheryl showed me not only what to do with Canva and AWeber but also the bigger online marketing context.

As a result, the path is clear – I can not only see the actions I need to take but also how to move forward in ways I hadn’t considered.

Catherine Sternberg CEO Founder,

Women's Assertiveness Formula, Guelph Ontario Canada

Deb Porter, Business Owner

Cheryl mentored me through a revision of my LinkedIn profile. As we spoke, I had the most incredible Ah-HA! moment, as she pointed out how my business HOLD was the perfect culmination of all the pieces of my life experience.

Cheryl helped me see and then articulate the broader picture.

I can now communicate concisely to those I seek to help. I highly recommend Cheryl.

She is both brilliant and accessible so progress gets made quickly.

Deb Porter, Business Owner

HOLD - Hearing Out Life Drama, LLC, Reno, NV USA

Elizabeth Reynolds, CEO

During my meeting Cheryl was very on task and productive. She gave me many ideas on how I could immediately implement sales strategies to improve my client base.

She was professional, well organized and systematic in her approach to business management.

She gave me ideas on tracking contacts for future follow up and reinforced the notion that most people need many follow up contacts before they will trust your company.

I found her to be enthusiastic and genuinely interested in helping me grow my company.

Elizabeth Reynolds, CEO

Life Essence, Oakville, Ontario Canada

Michelle Calanday, Business Owner

I am very grateful I met Chery.

She shared information and learning that are valuable in my business ad my career.

I really recommend Cheryl to those people who are looking for a great kickstart with their business.

I love working with her.

Michelle Calanday, Business Owner

Greatway Financial Inc., Saskatoon, SK Canada

Dona Joy Airey, Coach

I was having difficulty with technical issues.

Cheryl immediately offered help. We got on the line quickly and she set up my whole system immediately.

She was very knowledgeable but beyond knowing her skills, she was a great teacher with a lot of patience.

She is very engaging and went beyond. I will absolutely be using her services in the future.

Dona Joy Airey, Coach

Transforming Within LLC., Louisville, KY USA

Elaine Brown, Business Owner

Cheryl was excellent in coaching me through setting up my business email list.

She was able to zero in on where I was having trouble and give clear and concise instructions to help me reach my goal.

Not only that, she gave me a few tips enhance my social media presence.

I appreciate her guidance through this process. Cheryl was professional, knowledgeable, and above all, kind.

Elaine Brown, Business Owner

Miss Elaine Productions, Lansing, Illinois USA

Mimi Thrasher, Business Owner

I just spent the most awesome hour with Cheryl as she walked me through Kajabi.

In her enthusiastic way, I was introduced to building a course, landing pages and automations that was easy to understand.

It’s put me ahead of the learning curve by at least 10 steps.

Thank so much Cheryl for sharing all your knowledge.

Mimi Thrasher, Business Owner

Success Without Stress, Burlington, Ontario Canada

Matt Hilliard-Forde Relationship Coach

Cheryl is uniquely qualified to support her clients. She has deep expertise and knowledge of their journey (and the challenges that come with it and the solutions that address those challenges).

Her clear communication skills are exceptional and she has friendly and conversational way that is lovely to be around.

If you’re looking for someone who combines professional excellence with a genuinely friendly demeanour, Cheryl is your go-to person.

Matt Hilliard-Forde Relationship Coach

Relationships that Work Inc., Toronto Ontario Canada